A complete guide on how to become a blogger in 2020
Written by: Anuva Kakkar
Well, if you are here on this blog, you have most probably given birth to the idea of blogging. Congratulations! You are entering the internet world which is insane and powerful.
You are planning to be a part of a community which consists of more than 500 million blogs.
Sounds like a huge competition? Don’t let this scare you because competition in blogging is extremely beneficial and profitable. Why? More blogs also mean more readers, and as the readers are growing in numbers, revenue streams are increasing as well.
Who should start a blog?
If you want to create a change and bring your voice in front of millions out there, start a blog.
If you are aware of a problem, and you believe you can solve it through words, start a blog.
If you have an expertise in any field, share it with the world and start a blog.
If writing is your hobby and you have great stories, start a blog.
If you have a business which wants to convey some content to the audience, start a blog.
If you want to side hustle along with your 9 to 5 and have specific content to put online, give a try to blogging.
Most important of all, if you want to make money and have any of the above, start a blog.
Blogging is an easy yet phenomenal way of conveying your knowledge. It is a set of numerous skills. Of course, there are bloggers who are generating their active income through blogging. However, blogging also serves as a long-term investment and can generate passive income if done right. Sounds excellent. Isn’t?
Here, I will share with you six (6) steps to starting blogging in 2020. This will assist you in getting a good overview of how and where to start.
My promise is to provide you with enough sense that you are not blank by the end of this section.
#1: Understand your area of interest and ask ‘why’
Writing and making money is only possible if you put out what you believe in. You have an interest in hockey but everyone talks about cricket so you decided to create a website which will talk about cricket. Doing this is risky and there’s a high chance that you will fail. In this case, you won’t be able to put out content consistently. Therefore, think wisely and choose to write what you are truly passionate about. Everything else comes into role secondary, this step is crucial and one should not miss it.
Once you have decided your area of interest, ask “why’. Why do you want to blog? Is it because you want to create an impact, talk about hidden topics, share your knowledge, do it to promote your business, want to share stories, or help someone? Asking yourself the right question will help you play in the digital world for the long-term.
#2: Understand your target audience
Once you have decided your area of interest, you must move to answer the following-
Who is your potential audience?
How you will help them?
For example, as per your interest, you plan to create a blogging website for sharing your knowledge about social media marketing. Now here, your target audience includes people who run social media accounts for business, individuals interested in learnings hacks, social media influencers, or anyone who wish to become a social media manager. This is a diversified category of people in your target group.
You can narrow your niche by targeting merely one category in the beginning. Now, go inside the brain of your niche and write down that what they need, and how you can assist them. You might find that they need content on social media hacks, how to get organic growth, how to run efficient ads, how to turn your followers into clients, etc. Following the list of questions they might have will give you hundreds of content ideas.
#3: Choose a blog platform
Blogging platform is where you will host your website and publish your content on the internet in the form of a blog. There are various blogging platforms available such as blogger, WordPress, Tumblr, Wix, Squarespace, Medium, etc. However, I and many others suggest having WordPress because it gives you freedom and flexibility. Through WordPress, you can optimise your website completely for yourself.
Wix is another affordably platform that is easy to use and can be very helpful for beginners.
#4: Choose a domain name
A domain name is the name of your website. For example, hustlepost.in is the domain name of this website. Now, at this step, you have to choose a name for your website and I am sure that you will get stuck here for really long just as our parents got stuck to name you when you were born.
Choose a name which is easy to remember and pronounce. Use Wordoid or NameQL if you want help in finding a short and catchy name for your website. You can check on Whois.net whether the domain name is available to purchase or not. Moreover, it's always good to choose a .com instead of .in or any other extension, just to keep things broad.
#5: Design your blog
Time for some creativity because now you have to choose a design for your blog. There are various themes available on every platform whether it is Wordpress or any other. Choose s design which matches your blog content. You can customise your website as you desire.
Good thing about these new-age platforms is that they don't require you to have any coding knowledge. You just need to drag and drop your content, and you'll be all set.
#6: Write and post
Once you have customised your design, start writing and publishing. If you have never ever published a blog on WordPress or Wix, go and check a few videos on how to do so via youtube. Though, once you have done everything, posting blog is as easy as posting a photo on Instagram or Facebook.
How To Make Money Blogging in 2020 If You Have Recently Started?
Mind my words before diving into the points. Thinking of revenue is great, but first, be consistent with your blog posts. Posting once in a blue moon will not help you monetise your blog. Moreover, posting bad quality content 10 times in a week will again take you nowhere. The key is balancing and strategising.
Once you achieve consistency and a some great quality posts on your website, the next step should be your blog monetisation. You can earn irrespective from how long you are blogging.
There is a misconception that newbies cannot earn. Now, obviously, you have merely started, so making money with popular methods is not easy and therefore, people think that initially, it is impossible to create money. However, it is not the truth. You can generate money as there are many alternatives available. Bloggers start from a few thousand and make ti six figures or even more.
When it comes to blog monetisation, Google AdSense comes to our mind first. Right? Because it is 90% better than any other ad network. If blogging is a serious business for you and you really want to make money, from the starting, your focus should be on maintaining the requirements of Adsense approval. Here are a few points which are required to get AdSense for your blog-
You should be at least 18 years old
You shouldn't have plagiarism in your content
You shouldn't have copyright images in your blog post
You should have high-quality content with every post above 500-600 words
Your domain name must be at least six (6) months old
You should have a decent blog structure with about and contact page
You should have at least 15 or more blog posts on your website
Now, your primary focus should definitely be Google AdSense. However, there are still other ad networks which you can use till the time you are not approved for AdSense. Some of them are:
#2: Freelancing and sharing
If you want to start freelancing as a side hustle or full-time, having a blogging website is a win-win situation. You can use it as your resume. You can show your work and make others choose you over the competition. Whether it is for freelance writing, website building, digital marketing, growth hacking, food recipes, Instagram hacks, etc., you can use your website to show your passion for your profession. However, you will be hired only if you write information-rich, high-quality content related to your field.
Giving you an honest example, I created my personal website a few months back and barely with two blog post, I cracked a client through sharing my blog post on LinkedIn who pays me Rs 5000/- per month for writing 5-6 articles for him in a month. This is insane. Two blogs are too less for even a rupee.
I would have not cracked the deal if I had no website and shared the blog on the social network. The lesson is that blogging is not enough, sharing posts on social media is also important to get work quickly. I call this collaboration of blogging and social media.
#3: Affiliate marketing
Affiliate marketing means making money by promoting other’s products. Here, you have to share a unique affiliate link in your blog post and if your reader makes a purchase using that link, you will earn a commission.
However, you should only promote products which you genuinely believe in, because otherwise it can be harmful for your long-term credibility.
For example, if you have an education website, you can attach the affiliate link of books or if you have a travel website, you can attach affiliate links of hotels or websites like booking.com. Check out the amazon affiliate program to know how you can earn by selling amazon products through your website.
Other ways to earn as a newbie blogger is by collaborating with brands, partnering to promote their product or running campaigns for them on your website.
I hope this was helpful for you! :) After reading this, if you really want to start your own blog, you have to get your hands dirty by trying and learning more about each step through practising.